In Germany, Bing and Yahoo only make up a small percentage of the search engine market - outside of Germany , however, things look different. In the US, Bing already brings it to 30% . There are attractive advertising opportunities here. Not only do you reach more users in English-speaking countries - with Bing you can also change the languages at ad group level so that you can display the same ad group for different language areas .
We keep emphasizing how important it is not to put everything on one card in online marketing. The more diverse you are, the greater the chance of reaching as many customers as possible.
This not only applies to online marketing in general (where we mostly recommend a marketing mix that includes SEA, SEO and SMM), but also to SEA in particular . The paid search allows you to be visible to your customers in a wide variety of networks : On Google (Google Ads), in social networks such as Facebook (Facebook Ads), Twitter (TwitterAds) or Xing (XingAds) - and also in alternative search engines like Bing and Yahoo.
We help you to develop new customer groups with this diversity .
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